When COVID-19 impacted the world, Svensk Handel, the Swedish trade organization, recognized the need for unified, national guidelines and graphic materials for Swedish retail. Collaborating with the agency Barkas, we developed a concept that was clear, lighthearted, and appealed to a broad audience. I created illustrations that were personal, soft, and minimalistic. This ensured they conveyed the seriousness of the situation without burdening customers in stores.